ABOUT
Meet Will King, a dynamic engineering expert driven by a burning desire to revolutionize user experience with cutting-edge technologies and ignite consumers' imagination with innovative applications. His passion for continuous improvement is unmatched, and his creativity and skillset are unparalleled in the industry. Get ready to be inspired!
PORTFOLIO
World Bicycle Relief - Buffalo Bike Collaborative Innovation
XO Generative Crank - Production Release
Design Patent D 974,240
Generative Design Crank
Rival Front Derailleur
Front Derailleur Tool
DUB Bottom Bracket System
Cranksets




SKILLS
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Mechanical Design Engineering, Product Design
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Coaching, mentoring, and onboarding
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Application of GD&T limiting part variation
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Rapid Prototyping by DMLS, SLS, SLA, and FDM
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Continuous Improvement Methodology, A3’s
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Project Management, DFMEA risk management
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Product Development Process Improvement
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Design for Lean Manufacturing
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3D CAD modeling, surfacing, PDM (+10,000hrs)
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Production engineering drawings, GD&T
Manufacturing Techniques: composites compression molding, composite layup, injection molding (nylons, polycarbonates, poms, glass filled, nitrile rubber), machining (AL, STL, Ti), casting (AL), MIM (STL), forging (AL), cold-forging (STL), sheet metal stamping and fabrication (STL)
EXPERIENCE
World Bicycle Relief
Mechanical Engineering Consultant | May 2022 - Current
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Implementing drivetrain innovation on the Buffalo utility bike for communities in need.
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Innovating and designing with OnShape 3D CAD systems.
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Writing pictorial-based SOPs for assembly facilities across the globe.
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Collaborating with field-test supervisors for design and quality improvements.
5DEV Bicycle Components Division of 5th Axis, Inc
Vice President – Bicycle Division | Jan 2022 – Mar 2022
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Organized engineering workflow resulting in cadence increase.
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Managed design engineering and manufacturing team.
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Built factory assembly space resulting in repeatable SOPs for assembly processes.
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Designed inventory and production plan.
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Tracked product sales resulting in monthly sales growth.
SRAM LLC
Senior Design Engineer | 2020 – 2021
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Anticipated and delivered to-market trends with several patented components systems.
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Coached and onboarded incoming engineers on systems and standardized procedures.
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Partnered as a Lead engineer on electro-mechanical and AI-computed structural designs.
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Certified in Autodesk Fusion360, Generative Design.
SRAM LLC
Design Engineer | 2010 – 2020
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Engineered bicycle drivetrain components specializing in structural, bearing, composites, and injection molding design.
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Led group as CAD champion, expert, and trainer.
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Became a CAD surfacing expert.
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Delivered product exceeding 1 million pcs/yr at 6-sigma quality.
Caterpillar Inc.
Engineer, Hydraulic Excavators | 2005 – 2010
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Design engineered product, specializing in SMC composites and light fabrications sheet metal
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Completed Engineering Rotational Development Program
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Authored Mini-Excavator Field Reference Guide for 301.6C through 308C CR
EDUCATION
Bachelor of Science, Mechanical Engineering
Purdue University | West Lafayette, IN | 2001-2005
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Purdue Engineering Dean’s Scholar
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Activities: SAE Baja Senior Design, Purdue Cycling MTB Manager, Alpha Tau Omega Philanthropy Chair
LEADERSHIP
World Bicycle Relief 2011 – 2019
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Organized annual fundraising events resulting in donations of over $60,000.00

CCCMB Trail Builders 2011 – 2014
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Project Owner and Mountain Biking trail planner, designer, and construction coordinator
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Organized workdays resulting in the first progressive trail system in San Luis Obispo
